Qualified leads are 32 times more successful when contacted 1 hour after interest event
When generating B2B leads, sales follow up is a extremely important task. Every touch point counts and the first impression is as important as closing a deal. Today’s marketing automation software will help you scale the process with consistent email marketing campaigns during the sales cycle. Sezion can easily work with almost any platform without requiring any integration.
Marketing leaders are shifting budgets towards new content and interaction methods building strong prospect relationships from the start. By creating targeted messages and including personalized videos in those messages according to the lead source, you’ll be able to increase the lead conversion to get more email responses and more educated demos, which translates into accelerating the buying cycle and more closed deals.